Yes Theory is a group of 3 guys who believe in saying ‘yes’ to daring projects. Ammar Kandil, Thomas Brag, and Matt Dajer met in Montreal in 2015 and decided they would film a project called Project 30 where they would do 30 things they have never done before over the span of 30 days. They had only about 1500 subscribers at the end of the 30 days and decided to change their names to Generation Y Not.
They were approached by Snapchat to move to the US where they finalized their name, and Yes Theory was born. Their mission was to, in their own words, “Seek Discomfort” and they soon found fame. In 2018 they hit 1 million subscribers on Youtube. They have over 730 million views on YouTube, with over 6.47 million subscribers.
Yes Theory has collaborated with Wim Hof and Will Smith. They say they are on a 1000 year project since they do not want their journey to end and there seems to be no end to their fame any time soon.
Digital, Digital Influencers
Digital, Digital Influencers
Beauty, Digital, Fashion, Lifestyle
Digital, Fashion, Lifestyle, Travel