Chaheti Bansal, also known as RootedInSpice, is a TikTok star born in 1994 in the United States. The California-based social media personality is best known for sharing her love for Indian food. She began creating content at the beginning of 2021 as a creative outlet.
Chaheti became famous in 2021 for a viral video in which she urged her followers to unlearn the word curry. She has amassed thousands of followers on her rootedinspice TikTok account where she shares tutorials for everyday Indian and Indo-fusion cuisines. Her followers learn recipes and understand the important relationship between food and Indian culture.
Her most popular tutorial, tarbooz ki sabji, a savory watermelon vegetable dish made from the rinds, amassed over 39 million views on TikTok and spurred conversations about zero-waste consumption. Chaheti has collaborated with brands such as Made In, Seed, Diaspora Co. Spices, and Primal Kitchen. British host Simon McCoy was one of many people who debated her comments about curry.
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Digital, Digital Influencers