Erika Michaelann Costell born on November 12, 1992, in Toledo, Ohio, United States, is an American singer-songwriter, model and a social media personality. After doing cheerleading and professional modeling in her teens, Costell rose to fame as a member of another famous YouTuber Jake Paul’s Team 10 collective which she joined as an assistant but left as the COO. She also released her single Jerika in collaboration with Jake that climbed the Billboard Hot 100 and Canadian Hot 100 charts. Building upon the attention she received after appearing in his videos, she created her own YouTube channel in 2017. Her vlogs, challenges and reaction videos saw a dramatic increase in her subscribers. Meanwhile her modeling and singing career also saw a boom as she signed with The Orchard Music Company and a famous modeling agency. She also started her own record label BIA Entertainment aimed at women in 2020. The star enjoys a total of over 8 million followers on all her social media accounts.
Digital, Digital Influencers
Digital, Digital Influencers
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Digital, Digital Influencers